The success story of the Marvel cinematic universe and its impact on culture (part 1)

On Monday, April 29, in Russia started rolling the final picture in the current phase of the marvel cinematic universe- “Avengers: Final” (Avengers: Endgame). Marvel together with Disney went to this 11 years, released 22 films and quite seriously changed the attitude of the community to comics — both classic print and their film adaptations.

I will talk about the American comic book industry, as Marvel is, in General, one of the American companies represented in this market. More recently, the love of these picture books among teenagers and young people was often considered something shameful. Some argued that comic book lovers were hiding from the harsh unfriendly world in a world not real, hiding from the pale reality in acid colors. Continue reading →